Content marketing
Having a clear content strategy and content marketing plan is key to reaching, attracting, engaging, converting and retaining your target customers.
Entries by Lydia
Data Driven Marketing
In our third part of the words of the week series, we will be tackling ‘Data Driven Marketing’ or DDM. This topic is complex and different by company size. For this post, we will be tackling DDM from a small to medium business perspective. What is a Data Driven Marketing (DDM) approach? A DDM approach […]
SEO and SEM
words of the week is a new blog series written by word out to help businesses understand what key marketing terms mean and how to use them effectively.
Push and Pull Marketing
A deep dive into Push and Pull Marketing explaining what they are, when to use them and how to use them together for your business.
Winning with social media competitions
Tips on getting started with social media competitions to help increase organic reach, re-engage with customers and generate new user content.
What day is it ‘socially’ today?
Using holidays in your marketing and communications is a great way to organically reach and connect with your audience.
Pressing the restart button
Principles for helping small businesses to get their marketing back on track post lock down.
Marketing resilience
How do we build resilience into our marketing and communication plans? If you google the word ‘resilience’ you will be told “it’s the capacity to recover quickly from difficulties; toughness”. In business we have to have a retrospective and a forward-looking view of where we’ve been and where we’re going. In terms of being resilient […]