We’re all in.
No matter where you are with your marketing, we can help move your business forward to create awareness, generate leads through thought leadership and influential marketing campaigns, and build and strengthen customer relationships through nurturing activities.
Be SEEN
Effective marketing can’t be fluked. The secret to sustaining effective marketing and building lasting customer relationships is a marketing strategy built on a 360-degree view of your market. At Word out, we specialise in developing strategic frameworks that provide deep insights into your market, where your business sits and a pathway to achieving your objectives through a successful marketing strategy .
We also provide:
- White label copywriting services. We think of it as ghost-writing services, creating, publishing, and managing compelling blogs, social posts, customer newsletters, and proposals on behalf of company executives.
- Social media management – creation and management of content calendars on personal and company profiles
- Creation of essential creative assets, including video and audio, through Canva. We also can develop more complex creative assets through our network of talented design professionals.
- Website production and management – We are experts in WordPress and Squarespace websites, creating, updating, and managing all your website needs, including eCommerce and AI Chatbot integration.
Be HEARD
There are many ways to tell your story and connect with customers more personally. We have experience producing, editing, and publishing podcast series and developing content campaigns to ensure that you promote and attract listeners to your podcast. We can also determine critical strategies for repurposing your podcast content by creating soundbites and clips for your marketing activities.
We also provide:
- Storyboarding and animation services – videos not only give you an ‘up’ in position and impressions served on social channels, but they can connect with customers and tell your story in an engaging way rather than customers having to ‘read’ long-form posts, articles, and content. We can also offer voice-over artists if required.
- Video editing – Anyone can make a video, but not everyone can edit! We have talented video editing professionals who can turn customer testimonials, case studies, and messages into compelling videos for your marketing activities.
Be UNDERSTOOD
You may have the best service offering, the most competent crew, and the funkiest of logos, but what good is all of that if your customers don’t ‘get’ what you do? Over the past twenty years, we have deciphered many complex offerings across various business sizes and industries, turning these into clear and compelling messages that resonate in the market.
Creating ‘aha’ moments through:
- Strategic frameworks. We deep dive into your market, determine your differentiators, and develop communication objectives and campaign recommendations.
- Messaging hierarchy – developing a clear value proposition and differentiators to use across marketing in the future.